he Qantas grounding is over. Now a recovery marketing campaign has begun.
The Flying Kangaroo has had its wings clipped. The Spirit of Australia is deflated.
Now Qantas is trying to restore a little faith.
Tens of thousands of passengers who were stranded at airports will receive a return flight (economy) to anywhere in Australia or New Zealand.
This is on top of Qantas covering their emergency accommodation and reimbursing flight costs.
Qantas will email passengers about the deal, which can be booked from November 30 for travel after December 14. It will be valid for two years.
The freebie pertains to anyone who bought a ticket in Australia for travel between 5 p.m. on Saturday, October 29, until and inclusive of Monday, October 31.
And that’s the catch -- international passengers who bought their tickets overseas won’t be compensated.
A Qantas spokesperson said an announcement on overseas-based customers would be made shortly.
“This ticket offer is one of a range of initiatives we will be launching as a way of saying sorry," says Qantas chief executive Alan Joyce.
The free domestic and trans-Tasman flights amount to around AU$20 million worth of apologies.
Add that to AU$70 million in losses from strikes and around AU$30 million from the grounding, and that's quite a hefty bill.
There may be some ensuing legal costs, too, as the unions are considering Federal Court proceedings against the carrier’s industrial actions and Fair Work Australia’s strike ban.
The unions have had a relentless, 14-month campaign against Qantas’ plans to outsource Australian jobs to foreign labor markets, as part of the airline's international expansion plans.
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