Italian fashion is known for its opulence and business bravura, but the shows in Milan yesterday catered to a more sophisticated uptown crowd: those with cash to splash but who prefer their wealth not to be conspicuous.
The luxury label Bottega Veneta first unveiled the slogan "when your own initials are enough" in the 1970s, but it seems just as apposite today, when recession threatens to overwhelm all but the most exclusive of markets and when customers who are still paying upwards of £1,000 for a dress may not wish to shout about it.
For high-end consumers who prefer not to divulge the cost of their clothing, Bottega Veneta offeredsuperb quality and craftsmanship, as well as nonchalant anonymity.
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